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Designed & built in Cambridge, MA 🏠

Logo Design / Brand Identity

Visualizing the Future of Education

Cambridge STEAM Initiative
|
Education / Technology
|
Cambridge, MA
|
December 28, 2017
Background

About the client

The City of Cambridge’s STEAM Initiative was created to enhance and expand students’ access to quality STEAM learning experiences from birth to adulthood. With a foundation in Science,Technology, Engineering, Arts, and Math, Cambridge plans to ensure its future workforce is prepared for careers in modern industries.

Students will graduate from high school with high levels of STEM literacy and 21st Century skills, empowered to make decisions about what they want to do, and able to be an engaged and responsible citizen in an increasingly technologically-driven society.

Challenges
01
The City of Cambridge is home to a very complex mix of people from different backgrounds to which the mark needs to appeal to.
02
Included in STEAM are five separate and distinct components that all needed to be equally relevant in the logo.
03
The wide range of ages included in the STEAM initiative meant that the logo couldn't be age specific or limiting.
The City of Cambridge is home to a very complex mix of people from different backgrounds to which the mark needs to appeal to.
Our direction
01
Create a flexible logo that embodies all of the different facets included within STEAM.
02
Design an identity system that helps to build brand equity beyond the logo mark and is distinctly recognizable.
03
Create other additional brand assets that the client can use for different programs are also associated with the brand.
The Brand
The Website
The results so far
No items found.
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