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Designed & built in Cambridge, MA 🏠

Visualizing the Future of Education

Cambridge STEAM Initiative
Cambridge STEAM Initiative
Education / Technology
December 28, 2017
Logo Design / Brand Identity

Cambridge STEAM Initiative

The City of Cambridge’s STEAM Initiative was created to enhance and expand students’ access to quality STEAM learning experiences from birth to adulthood. With a foundation in Science,Technology, Engineering, Arts, and Math, Cambridge plans to ensure its future workforce is prepared for careers in modern industries.

Students will graduate from high school with high levels of STEM literacy and 21st Century skills, empowered to make decisions about what they want to do, and able to be an engaged and responsible citizen in an increasingly technologically-driven society.

Our direction
Create a flexible logo that embodies all of the different facets included within STEAM.
Design an identity system that helps to build brand equity beyond the logo mark and is distinctly recognizable.
Create other additional brand assets that the client can use for different programs are also associated with the brand.
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