Griot's Eye was founded in 1998 with a mission to use the power of graphics and rapid visualization to assist organizations in telling their stories. Whether those stories are told via a meeting dialogue, conference Q&A session, or speaker presentation, Griot's Eye unites words, images, and symbols into a powerful, insightful, and memorable illustrated story.
To date, Griot's Eye's clientele includes many top Fortune 500 companies including Google, Disney, Nike, NPR, to name a few.
They continue to push the boundaries in Graphic Recording, leading the way as a top consultant for companies trying to improve their meeting and conference quality.
A griot is a West African historian, storyteller, praise singer, poet, or musician. They are seen as a repository of cultural tradition and as a leader due to their position as an advisor to royalty. With such a unique brand story, a challenge presented itself in bringing this strength to the forefront of the brand as an asset that communicates its relevance. To do so, a literal interpretation of the eye was chosen to represent the visual identity for its historical context and technical proposition within graphic facilitation.
"CG Digital was able to effectively communicate our brand story and help build our online presence to acquire new leads. Highly recommend for business owners looking to grow their companies!"