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Designed & built in Cambridge, MA 🏠
Griot's Eye

Positioning a High-Level Creative Consultant

Project
Griot's Eye
Consulting
May 28, 2018
Services
Rebrand / Web Design / Digital Marketing
About

Griot's Eye

Griot's Eye was founded in 1998 with a mission to use the power of graphics and rapid visualization to assist organizations in telling their stories. Whether those stories are told via a meeting dialogue, conference Q&A session, or speaker presentation, Griot's Eye unites words, images, and symbols into a powerful, insightful, and memorable illustrated story.

To date, Griot's Eye's clientele includes many top Fortune 500 companies including Google, Disney, Nike, NPR, to name a few.

They continue to push the boundaries in Graphic Recording, leading the way as a top consultant for companies trying to improve their meeting and conference quality.

Our direction
01
Bring the story-telling component and rich history of what it means to be a Griot to the forefront of the brand.
02
Visually transform the brand into an effective platform for communicating with Fortune 500 companies that resembles the professionalism and high quality of work Griot's Eye provides.
03
Design and build an effective website and online presence for the new brand and a place for insights and thought leadership to be published and reach a large audience.
A griot is a West African historian, storyteller, praise singer, poet, or musician. They are seen as a repository of cultural tradition and as a leader due to their position as an advisor to royalty. With such a unique brand story, a challenge presented itself in bringing this strength to the forefront of the brand as an asset that communicates its relevance. To do so, a literal interpretation of the eye was chosen to represent the visual identity for its historical context and technical proposition within graphic facilitation.


Results
290%
Increase in site traffic from year 1 to year 2
19
Thought leadership articles published
1
Invitation to be a keynote speaker at a significant industry conference
Christopher Fuller

Christopher Fuller

Griot's Eye

"CG Digital was able to effectively communicate our brand story and help build our online presence to acquire new leads. Highly recommend for business owners looking to grow their companies!"

Let us take the first step! 👇
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