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Designed & built in Cambridge, MA 🏠

Reinventing the Michael Albor Brand

Michael Albor
Michael Albor
Health / Beauty
June 2, 2020
Rebrand / Web Design / Digital Marketing

Michael Albor

Located in the heart of Back Bay on Newbury Street, The Michael Albor Loft Salon offers the finest in color & form hairdressing Boston has to offer.

As a staple of Boston's Back Bay, the salon has garnered significant attention and awards from media with Michael leading the way.

Michael has received rave reviews in all aspects of hair care, from haircuts to extensions and beautiful event updos, he would tell you that color and form are his true passions. His work on some of the most talked-about photo shoots show time and time again that Michael Albor does not follow trends—he sets them.

Our direction
Shift the focus of the brand to Michael Albor and build equity behind the name.
Create a flexible identity system that encompasses both the Michael Albor salons and his personal brand as an influencer.
Build an effective online platform that represents the high-end, innovative, award-winning service Michael Albor is know for.
Primary Logo

The new identity system is designed to be flexible in preparation for future expansions.

The Michael Albor Salon South Shore Location
The Michael Albor Salon Boston Location
Increase in site traffic from first week
Bounce rate (lower is better)
Site visitors in first month
No items found.
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