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Full Rebrand / Web Design / Digital Marketing

Reinventing the Michael Albor Brand

Michael Albor
|
Health / Beauty
|
Boston, MA
|
June 2, 2020
Background

About the client

Located in the heart of Back Bay on Newbury Street, The Michael Albor Loft Salon offers the finest in color & form hairdressing Boston has to offer.

As a staple of Boston's Back Bay, the salon has garnered significant attention and awards from media with Michael leading the way.

Michael has received rave reviews in all aspects of hair care, from haircuts to extensions and beautiful event updos, he would tell you that color and form are his true passions. His work on some of the most talked-about photo shoots show time and time again that Michael Albor does not follow trends—he sets them.

Challenges
01
The old brand focused on "The Loft Salon" as the primary name of the company which reduced brand equity in Michael Albor.
02
The previous website had not been updated in almost a decade which left it feeling dated and out of touch. The COVID pandemic also placed a huge importance on website sales to make up for lost revenue.
03
The different salon locations used three separate logos which created inconsistency and dissonance with customers.
The old brand featured three logos which created inconsistency and dissonance with customers
Our direction
01
Shift the focus of the brand to Michael Albor and build equity behind the name.
02
Create a flexible identity system that encompasses both the Michael Albor salons and his personal brand as an influencer.
03
Build an effective online platform that represents the high-end, innovative, award-winning service Michael Albor is know for.
The Brand
Primary Logo

The new identity system is designed to be flexible in preparation for future expansions.

The Michael Albor Salon South Shore Location
The Michael Albor Salon Boston Location
The Website
Homepage Design
Salon Pages
Stylist Gallery & Pages

Shop Page

Custom 3D Models for Product Categories
Shop Page & Product Categories
The results so far
463%
Increase in site traffic from first week
31.3%
Bounce rate (lower is better)
1.5K
Site visitors in first month
No items found.
Let us take the first step! 👇
Simply fill out the form and our team will provide a free audit of your website's homepage to show you what you can improve!

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