Communicating The Value Of Storytelling


Griot's Eye Inc.



August, 2018


Client Website

Identity Design | Web Design | Brand Strategy

Griot's Eye Inc.

Griot's Eye was founded in 1998 with a mission to use the power of graphics and rapid visualization to assist organizations in telling their stories. Whether those stories are told via a meeting dialogue, conference Q&A session, or speaker presentation, Griot's Eye unites words, images, and symbols into a powerful, insightful, and memorable illustrated story.

Griot's Eye Main Logo Banner

As an early adopter and innovator in the graphicfacilitation profession, Griot’s Eye was instrumental in its developmentand growing popularity. With over 20 years of experience and clients includingGoogle, Disney, Nestle, NPR, and NEA (to name a few), Griot’s Eye is a clearchoice for those looking for an unparalleled and exceptional experience. 

A griot is a West African historian, storyteller, praise singer, poet, or musician. They are seen as a repository of cultural tradition and as a leader due to their position as an advisor to royalty. With such a unique brand story, a challenge presented itself in bringing this strength to the forefront of the brand as an asset that communicates its relevance. To do so, a literal interpretation of the eye was chosen to represent the visual identity for its historical context and technical proposition within graphic facilitation.

To represent the brand, a red and purple color palette waschosen to express the imagination and brightness of an experienced creativewhile showing the sophistication and nuance of the craft.​​​​​​​

"Callum was able to effectively communicate our brand story and help build our online presence to acquire new leads. Highly recommend for business owners looking to grow their companies!"

Christopher Fuller

Griot's Eye Inc.

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